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On January 19, 2011, the Ministry of Internal Affairs and Communications (MIC) and the Consumer Affairs Agency enforced an order for measures to be taken against Ace Corporation, based on Article 7 of the Special E-Mail Law (Act No. 26 of 2002 Law; hereinafter, “the Law”), for its violation of the law in conducting e-mail advertising and publicity for websites managed by itself and other persons.
Outline
1. The Law (outlined in the enclosed document) provides in Article 3, Item 1 (Special E-mail Transmission Restrictions) that, as a general rule, special e-mail as regulated in Article 2, Part 2 of the Law must not be transmitted unless the recipients have notified the sender or sending consignor that they request or consent to such e-mail.
Article 4 of the law (Responsibility for Representation) also provides that senders of e-mail must correctly display their full name, title, etc. in the bodies of e-mails transmitted.
2. It has been recognized as fact that Ace Corporation transmitted e-mail advertising or publicizing websites managed by itself and other persons over a minimum period of September 11, 2010 to January 10, 2011 without the consent of recipients, acting in direct violation of the regulations found in Article 3, Item 1 of the Law. It has also been recognized as fact that publicity and advertising e-mails were transmitted without displaying the sender's full name/title for a minimum confirmed period of September 11, 2010 to January 10, 2011, in violation of regulations in article 4 of the law.
3. Because of this, the Ministry of Internal Affairs and Communications (MIC) and the Consumer Affairs Agency have enforced an order for measures to be taken against Ace Corporation so as to demand compliance with the regulations found in Article 3, Item 1 and Article 4 of the Law concerning methods of e-mail transmission, based on Article 7 of the Law.
Target of order
Business name |
Ace Corporation |
Location |
Obase-cho 10-7-401, Tennoji-ku, Osaka-shi |
Representative |
Yuto Kimura |
Date of establishment |
June 9, 2010 |
Capital stock |
10,000 yen |
Facts regarding violation
| Advertising and publicity targets |
Websites managed by itself and other persons (at least 45 sites) |
| Minimum confirmed transmission period |
September 11, 2010 to January 10, 2011 |
| Number of consultations stemming from receipt of special e-mail |
1,968 consultations with 215 persons
(The total number of e-mail consultations transmitted to the Japan Data Communications Association) |
| Details of violation |
E-mail advertising the above-mentioned websites was transmitted without the consent of recipients. Also, items regulated by law were not displayed in the bodies of the advertising and publicity e-mails transmitted. |
| Related laws and ordinances |
Article 3, Item 1 (Special E-mail Transmission Restrictions), and Article 4 (Responsibility for Representation) |
Reference links
- Ministry of Internal Affairs and Communications (MIC) Anti-Spam Website:
- Consumer Affairs Agency website:
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For further information about this press release, please fill in the inquiry form and submit it to MIC on the website
http://www.soumu.go.jp/joho_tsusin/eng/contact.html
International Policy Division,
Global ICT Strategy Bureau, MIC
TEL: +81 3 5253 5374 / FAX: +81 3 5253 5924 |
