Press Release-Telecom
March 10, 2011
 

Results from Terrestrial Digital Broadcasting Penetrance Survey

 

  This survey was conducted to contribute to the smooth diffusion and acceleration of terrestrial digital television broadcasting by providing a quantitative understanding of the state of diffusion of receivers supporting terrestrial digital television broadcasting. Please refer to the attached document for survey results.
  The results of this survey show that 95% of households now have receivers supporting terrestrial digital television broadcasting.


Survey outline

  • Period of survey    December 2010
  • Regions surveyed    All 47 prefectures nation-wide
  • Targets of survey         Individuals between the ages of 15 and 80
  • Survey method            Survey via mail after sample selection by RDD method
  • No. of valid samples    13,109
  • Organization conducting survey    The Association for Promotion of Digital Broadcasting
  • Survey contractor         Survey Research Center Co., Ltd.




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International Policy Division,
Global ICT Strategy Bureau, MIC
TEL: +81 3 5253 5374 / FAX: +81 3 5253 5924