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The Ministry of Internal Affairs and Communications (MIC) has been surveying trends in the rapidly expanding mobile business market since 2003, against a backdrop of recent widespread use of mobile phones, increased speed and functionality of terminals, changes to communication fee structures, and so on. Survey results from 2010 have now been compiled and are published herein.
1. Survey results
・In 2010, the mobile business market was worth 1.655 trillion yen, an increase of 134.4 billion yen (8.8%) over the previous year.
・The mobile content market (including only feature phones) was worth 646.5 billion yen, an increase of 94 billion yen (17%) over the previous year.(Just for reference, the mobile content market of smart phones was worth 12.3 billion yen.)
・The mobile commerce market was worth 1.0085 trillion yen, an increase of 40.4 billion yen (4.2%) over the previous year.
2. Calculation methods
(1) Mobile content market
Estimated using results obtained from documents published by mobile phone businesses, as well as from data and questionnaire surveys received from major businesses.
(2) Mobile commerce market
Estimated using a base of results from hearings with major trade associations active in the communications sales market using mobile sites.
3. Survey commission
The Ministry of Internal Affairs and Communications (MIC) commissioned the Mobile Content Forum (MCF) to conduct this survey. (http://www.mcf.to/)
*About the Mobile Content Forum (MCF)
Established in 1999 to stimulate the mobile content environment, with participation from businesses such as telecommunications carriers, manufacturers, content providers, etc., and became a general incorporated association in 2009.
(Number of members as of June 2011: 257)
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For further information about this press release, please fill in the inquiry form and submit it to MIC on the website
http://www.soumu.go.jp/joho_tsusin/eng/contact.html
International Policy Division,
Global ICT Strategy Bureau, MIC
TEL: +81 3 5253 5374 / FAX: +81 3 5253 5924 |
