Press Release-Telecom
August 12, 2011
Economic Research Office, ICT Strategy Policy Division, Global ICT Strategy Bureau

Results from July 2011 "Monthly Survey on Telecommunications and Broadcasting Industry" (Quick Report)

The Ministry of Internal Affairs and Communications (MIC) has compiled results (quick report) from the "Monthly Survey on Telecommunications and Broadcasting Industry" (general statistics) carried out in July 2011, details of which can be found in the enclosed document.
Highlights from the results of this survey are as outlined below, with details to be found in the enclosed document.
Defined values, including sales figures, will be published on the Internet at the telecommunications statistics database in the middle of September 2011.


Highlights from survey results

Sales forecast index*1 for the telecommunications and broadcasting industry shifted from "negative" to "positive" movement.

 Looking at types of industry, the telecommunications and cable television industries show little change, but since Q1 of FY 2011 the commercial broadcasting industry has shifted to "positive" movement with a drastic 96.7 point increase, while the sales forecast index for the entire telecommunications and broadcasting industry has shifted to "positive" movement.


Financing forecast index*2 decreased but continued to report "positive" movement.

 Looking at types of industry, the financing forecast index for the telecommunications industry, commercial broadcasting industry and cable television industry has decreased across the board, although there is continued "positive" movement in the entire telecommunications and broadcasting industry.


Industry condition forecast index*3 shifted from "negative" to "positive."

 Looking at types of industry, the telecommunications industry shows little change, while the cable television industry is showing "negative" movement and the commercial broadcasting industry has shifted to "positive" movement with a drastic 86.0 point increase, and the industry condition forecast for the entire telecommunications and broadcasting industry is showing "positive" movement.


*1 Sales forecast index (DI) = "Proportion of businesses predicting increase (%)" - "Proportion of businesses predicting decrease (%)"
*2 Financing forecast index (DI) = "Proportion of businesses predicting a surplus (%)" - "Proportion of businesses predicting difficulties (%)"
*3 Industry condition forecast index (DI) = "Proportion of businesses predicting ascent (%)" - "Proportion of businesses predicting descent (%)"


Survey outline

About the Monthly Survey on Telecommunications and Broadcasting Industry

 In order to understand management trends in communications and broadcasting industries (telecommunications and broadcasting businesses), the Survey of Telecommunications and Broadcasting Industry has been carried out since April 1995 in the form of a questionnaire survey (surveys are mailed out, with responses returned via fax or the Internet) looking at sales forecasts, etc. This is the only survey that ascertains communications/broadcasting industry sales predictions, etc.


How survey targets are selected:

Based on the results of the FY 2009 Monthly Survey on Telecommunications and Broadcasting Industry, the survey sample number is established to cover 160 companies so as to provide statistical significance, while specific sample numbers for each industry sector are established according to the sales share of each type of industry (telecommunications, commercial broadcasting, etc.). Survey targets for each type of industry are selected by separating the entire group from sampled businesses, with businesses that generate high levels of sales sampled until the number of selected industries reaches the established sample number, and random sampling carried out from the remaining population.


Survey items:

Sales, financing and industry condition forecasts, etc. (four times annually)

Response rate (resulting from values in this initial report)

Classification No. of businesses targeted No. of replies Response rate (%)
Entire communications and broadcasting industry 159 125 78.6%
  Telecommunications industry 71 52 73.2%
Broadcasting industry 88 73 83.0%
  Commercial broadcasting industry 49 41 83.7%
Cable television industry 39 32 82.1%




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International Policy Division,
Global ICT Strategy Bureau, MIC
TEL: +81 3 5253 5374 / FAX: +81 3 5253 5924