- Sales forecast index^＊1 for the communications and broadcasting industry turns to “negative” movement.

Looking at types of industry, while the telecommunications industry has retained positive movement in Q4 of FY 2011 and Q1 of FY 2012, the commercial broadcasting industry has shown “negative” movement in both quarters and the cable television industry has also shifted into “negative” movement as of the first quarter of this year, resulting in an overall trend for decline. The sales forecast index for the entire communications and broadcasting industry has shifted to “negative” movement.

- Financing forecast index^＊2 shifts from “steady” to “negative” movement.

Looking at types of industry, while the financing forecast index for the telecommunications industry was shifting to “positive” movement in Q4 of FY 2011, in the first quarter of this year it again shifted to “steady” movement. The commercial broadcasting industry has shown “negative” movement in both quarters and the cable television industry has also shifted from “steady” into “negative” movement. The entire communications and broadcasting industry has shifted from “steady” to “negative” movement.

- Industry condition forecast index^＊3 turns to “negative” movement.

Looking at types of industry, all industries in both quarters showed mostly “negative” movement, and the industry condition forecast for the entire communications and broadcasting industry has shifted to “negative” movement.

*1 Sales forecast index (DI) = “Proportion of businesses predicting increase (%)” - “Proportion of businesses predicting decrease (%)”

*2 Financing forecast index (DI) = “Proportion of businesses predicting a surplus (%)” - “Proportion of businesses predicting difficulties (%)”

*3 Industry condition forecast index (DI) = “Proportion of businesses predicting ascent (%)” - “Proportion of businesses predicting descent (%)”

About the Survey of Communications and Broadcasting Industry Trends

In order to understand management trends in communications and broadcasting industries (telecommunications and broadcasting businesses), the Survey of Communications and Broadcasting Industry Trends has been carried out since April 1995 in the form of a questionnaire survey (surveys are mailed out, with responses returned via fax or the Internet) looking at sales forecasts, etc. This is the only survey that ascertains communications/broadcasting industry sales predictions, etc.

How survey targets are selected:

Based on the results of the FY 2009 Survey of Communications and Broadcasting Industry Trends, the survey sample number is established to cover 160 companies so as to provide statistical significance, while specific sample numbers for each industry sector are established according to the sales share of each type of industry (telecommunications, commercial broadcasting, etc.). Survey targets for each type of industry are selected by separating the entire group from sampled businesses, with businesses that generate high levels of sales sampled until the number of selected industries reaches the established sample number, and random sampling carried out from the remaining population.

Survey items:

Sales, financing and industry condition forecasts, etc. (four times annually)

Response rate (resulting from values in this initial report)