Preliminary Results of “Communications and Broadcasting Industry Survey” in April 2012

Points of survey results

  - The sales outlook index*1 of the communications and broadcasting industry is still “negative” Looking at by category of business, the sales outlook of the telecommunications business and the cable TV business have been “negative” in the first and second quarters of FY2012. The private broadcasting business marked “negative” in the first quarter but “neutral” in the second quarter. Although the sales outlook index of the entire communication and broadcasting business was “negative” in both quarters, the second quarter marked an increasing trend in comparison with the first quarter.
  - The financing outlook index*2 has turned around to be “positive” Looking at by category of business, the financing outlook index of the telecommunications business and the private broadcasting business have turned around to be “positive” in both quarters and that of the cable TV business was “positive” in the first quarter and “neutral” in the second quarter. The financing outlook of the entire telecommunications and broadcasting business has turned around to be “positive” in both quarters.
  - The business outlook index*3 has changed from “negative” to “neutral” Looking at by category of business, the business outlook of the telecommunications business marked “negative” in the first quarter and “neutral” in the second quarter, while the private broadcasting business marked “positive” in both quarters. The cable TV business marked “negative” in both quarters and the business outlook of the entire telecommunications and broadcasting business has turned from “negative” into “neutral.”

  *1 Sales outlook index (DI) = “Ratio of business operators which judge that their sales will increase (%)” – “ratio of business operators which judge that their sales will decrease (%)”
  *2 Financing outlook index (DI) = “Ratio of business operators which judge that their financing outlook will improve (%)” – “Ratio of business operators which judge that their financing outlook will deteriorate (%)”
  *3 Business outlook index (DI) = “Ratio of business operators which judge that their business outlook will rise (%)” – “Ratio of business operators which judge that their business outlook will go down (%)”
 

Outline of survey

  - Communications and Broadcasting Industry Survey The Communications and Broadcasting Industry Survey has been conducted since April 1995 by means of questionnaires on sales outlook, etc. (answered by delivery of questionnaire sheets, FAX or input through the Internet) with a view to flexibly grasp management trends of the communications and broadcasting industry (telecommunications business and broadcasting business). This is the only survey to grasp sales outlook, etc. of the communications and broadcasting industry.
  - Method of selecting subjects of survey The number of survey samples is set to be about 160 companies so that the survey becomes statistically significant based on the results of the 2010 Information and Communications Basic Survey and the number of specific samples by category of business is decided based on the sales share by category of business (telecommunications business, private broadcasting business, etc.). Subjects of survey by category of business are selected by dividing them into the complete group and the extracted group. Business operators whose sales are superior are completely extracted in the case of the complete group and business operators are randomly extracted from the remaining population in the case of the extracted group.
  - Items to be surveyed Sales outlook, financing outlook and business outlook (4 times per year), etc.
  - Response rate (related to quick estimation of this survey) 
 

Response rate of Survey (quick estimation) in April 2012
Category		Number of subject business operators	Number of responses	Response rate (%)
Entire communications and broadcasting industry		158	113	71.5%
	Telecommunications business	70	47	67.1%
	Broadcasting business	88	66	75.0%
Response rate of Survey (quick estimation) in April 2012
Category		Number of subject business operators	Number of responses	Response rate (%)
	Broadcasting business	49	37	75.5%
	Cable TV business	39	29	74.4%