Preliminary Results of “Communications and Broadcasting Industry Survey” in July 2012

Points of survey results

  - The sales outlook index*1 of the communications and broadcasting industry has turned from “negative” to “neutral”
  Looking at by category of business, the sales outlook index of the telecommunications business has turned around to be “positive” in the second quarter of FY2012 and maintained “positive” in the third quarter of FY2012. Although the sales outlook index of the private broadcasting business has turned to “negative” in the second quarter but turned around to be “neutral” again in the third quarter. The sales outlook index of the cable TV business was “negative” in both quarters. The sales outlook index of the entire communication and broadcasting business was “negative” in the second quarter but turned to “neutral” in the third quarter.
  - The financing outlook index*2 has turned around to be “negative”
  Looking at by category of business, the financing outlook index of the telecommunications business was “neutral” in the second quarter and has turned around to be “positive” in the third quarter. The financing outlook index of the cable TV business was “negative” in both quarters. The financing outlook index of the entire telecommunications and broadcasting business has turned around to be “negative” in both quarters.
  - The business outlook index*3 has unchanged to be “negative”
  Looking at by category of business, the business outlook index of the telecommunications business has returned from “neutral” in the second quarter to “negative” in the third quarter, while the private broadcasting business marked “negative” in the second quarter and “positive” in the third quarter. The cable TV business marked “negative” in both quarters and the business outlook of the entire telecommunications and broadcasting business has been “negative” into both quarters.

  *1 Sales outlook index (DI) = “Ratio of business operators which judge that their sales will increase (%)” – “ratio of business operators which judge that their sales will decrease (%)”
  *2 Financing outlook index (DI) = “Ratio of business operators which judge that their financing outlook will improve (%)” – “Ratio of business operators which judge that their financing outlook will deteriorate (%)”
  *3 Business outlook index (DI) = “Ratio of business operators which judge that their business outlook will rise (%)” – “Ratio of business operators which judge that their business outlook will go down (%)”
 

Outline of survey

  - Communications and Broadcasting Industry Survey
  The Communications and Broadcasting Industry Survey has been conducted since April 1995 by means of questionnaires on sales outlook, etc. (answered by delivery of questionnaire sheets, FAX or input through the Internet) with a view to flexibly grasp management trends of the communications and broadcasting industry (telecommunications business and broadcasting business). This is the only survey to grasp sales outlook, etc. of the communications and broadcasting industry.
  - Method of selecting subjects of survey
  The number of survey samples is set to be about 160 companies so that the survey becomes statistically significant based on the results of the 2010 Information and Communications Basic Survey and the number of specific samples by category of business is decided based on the sales share by category of business (telecommunications business, private broadcasting business, etc.). Subjects of survey by category of business are selected by dividing them into the complete group and the extracted group. Business operators whose sales are superior are completely extracted in the case of the complete group and business operators are randomly extracted from the remaining population in the case of the extracted group. 
  - Items to be surveyed
  Sales outlook, financing outlook and business outlook (4 times per year), etc.
  - Response rate (related to quick estimation of this survey)

Response rate of Survey (quick estimation) in July 2012
Category			Number of subject business operators	Number of responses	Response rate (%)
Entire communications and broadcasting industry			159	131	82.4%
	Telecommunications business		73	57	78.1%
	Broadcasting business		86	74	86.0%
		Private Broadcasting business	48	43	89.6%
		Cable TV business	38	31	81.6%