September 30, 2005
MIC
The Association for Promotion of Digital Broadcasting (D-PA)

Launch of Awareness Campaign on Termination of Terrestrial Analog Broadcasting in 2011
-- Analog TV sets to be affixed with seals indicating termination of terrestrial analog broadcasting --

 
MIC, upon due consideration of the status of user recognition concerning the analog broadcast termination period (which is less than 10 percent of the entire user population), has decided that it will begin collaborating -- based upon support from the Association for Promotion of Digital Broadcasting (D-PA) – with retailers, manufacturers and others involved in providing analog TV sets so that an adhesive seal noting that "it will become impossible to use analog TV sets on a stand-alone basis beginning as of July 24, 2011" can be affixed to said TV sets that are to be sold.
This measure is in line with the July 29, 2005 report from the Information and Communications Council. The report, entitled "Appropriate Usage of Terrestrial Digital Broadcasting and Roles of Administration for Penetration Thereof," proposes various promotion measures, including use of this seal.

  1. Notice seal (Phase I1)
    [Design]
    Design
    [Method for affixing the seal, as generally designated]
    Any of the respective four corners on the front frame of the TV set display

    Method for affixing the seal, as generally designated

  2. Method for promoting this measure
    Phase I1:
    Retailers shall affix the seal to analog TV sets for demonstration at shops.
    * D-PA requests retailers to affix the seal to analog TV sets.
    * Starting as of October 22, 2005, cooperating retailers will affix the seal to analog TV sets.
    * From the viewpoint of effective awareness campaign, D-PA will deliver explanatory materials and posters on the termination of analog terrestrial TV broadcasting.

    Phase II2:
    Manufacturers shall affix the seal to analog TV receivers upon shipment.
    * If agreed to, upon shipment the manufacturers shall affix the seal to products having functions for reception of analog TV broadcasting.
    * Affixation of the seal on analog TV receivers will start, beginning from June 2006.
    * Target products will include DVD recorders, PCs, etc.
    * Other methods, including delivery of catalogs, adding explanations to shipping boxes, manuals, etc., will be implemented.

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For further information about this press release, please fill in the inquiry form and submit it to MIC on the website
http://www.soumu.go.jp/joho_tsusin/eng/contact.html

International Policy Division,
International Affairs Department
Telecommunications Bureau, MIC
TEL: +81 3 5253 5920 / FAX: +81 3 5253 5924