Ministry of Internal Affairs and Communications

Press Release

June 30, 2020

Holding of PR Ambassador Appointment Ceremony under Unified QR Code, “JPQR” Promotion Project

  Ministry of Internal Affairs and Communications (MIC) has decided to hold an appointment ceremony of the Public Relations Ambassador of MIC’s Unified QR Code, “JPQR” Promotion Project to publicize this project through consumers nationwide.

  MIC, in collaboration with the Ministry of Economy, Trade and Industry (METI), has conducted this demonstration project to promote Unified QR Code and Barcodes (JPQR), which was formulated by Payments Japan Association. The online application form (PLUG) for JPQR came into operation on June 22.
  In this connection, MIC has decided to hold the appointment ceremony of the PR Ambassador of MIC’s Unified QR Code “JPQR” Promotion Project to publicize the project through a wide range of media.

1.Outline of the event
     A. Time, date, and venue
         
          Time and date: 11:00 am to 11:45 on Tuesday, July 24, 2020 * Reception from 10:30 am
          Location: 12F (Silver 12), Main Tower, Shinagawa Prince Hotel
          4-10-30 Takanawa, Minato-ku, Tokyo

      B. Contents (planned)

         (1) Opening remarks of MIC’s representative

         (2) Appointment Ceremony of PR Ambassador

         (3) Message from the PR Ambassador

         (4) Commercial video announcement

         (5) JPQR payment demonstration

         (6) Photo session for media

       C. Contact information for the event
           
            Contractor: Toppan Printing Co., Ltd.
            Fax. 050-3588-4149
            Mail: jpqr_tokyo@one-inc.co.jp

2.Future plans
     In addition to broadcasting TV and radio commercials from the end of July, MIC plans to hold JPQR seminars for stores throughout Japan.

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For further information about this press release, please fill in the inquiry form and submit it to MIC on the website
https://www.soumu.go.jp/common/english_opinions.html

International Policy Division,
 Global Strategy Bureau, MIC
 TEL: +81 3 5253 5920 / FAX: +81 3 5253 5924

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