CHAPTER 1
VIEWPOINTS OF THE STUDY
1. The Socio-Economic Aims for Japan, and Info-Communication
Reforms
(1) An image of the socio-economic aims for Japan
A. Necessary structural reform of Japanese society and the economy
Major Turning Point Half Century After the Second World War
- More than half a century has passed since the end of the Second
World War and Japanese society and the economy have reached a
major turning point. Up until now, industrialization, namely the mass
consumption of goods and energy has taken priority, and the nation
has consequently achieved material prosperity. However, the kind of
affluence that the general public is seeking has changed. Because of
diversifying needs, it has become very difficult for Japan to overcome
the issues it faces without changing the conventional socio-economic
structures.
Necessary reforms
- If Japan maintains its current socio-economic structures, the
economy may slip into a downward spiral, as new industries and
businesses are not developing to their fullest potential and industry is
hollowing out, owing to the globalization of corporate activities. In
these circumstances Japan will be unable to continue to play a role in
contributing to the world economy.
Furthermore, it may be difficult to form a new and creative society
that will allow its members to give play to their own individual
creativity and aim at self-realization.
Consequently, to overcome the problems that Japan faces today and
to create a new economy and society, it is necessary to promote
reform across the overall socio-economic structure.
Reforms that challenge vested interests
- The remarkable success of Japan in the postwar years has led to a
feeling that the present status quo should be maintained at all cost.
The sprit of creative experiment and the meeting of challenges seems
to be dampened and society as a whole tends to follow vested
interests.
It is a matter of urgency for Japan to put in place reforms that will
break up the old order and enable the country to move ahead.
B. The economy and society Japan should aim for
- The following issues must be addressed if we are to be able to
create an economy and society that fulfills the needs of the people:
- Improving industrial competitiveness to overcome the hollowing out of industries
- Creating employment
- Realizing a low-cost structure society
- Realizing an open society
- Correcting the overconcentration of industries in Tokyo and achieving greater decentralization of government
- Making improvements in research and development capability and in software development
- Coping with the aging society
- Making cultural improvements
- Surmounting environmental problems
- By achieving these goals, Japan can attain:
- A low-cost structure and dynamic economy and society, by creating new business frontiers.
- A creative economy and society that aims at self-realization, by allowing each individual member of the general public to exercise their own creativity.
- An economy and society that can contribute internationally, by stimulating the domestic economy.
(2) Socio-economic reforms and info-communications reforms
- The relationship between the socio-economic reforms called for in
Japan and info-communications may be considered from the following
two perspectives.
First, because of great expectations that the info-communications
industry will be a leading industry in the twenty-first century, it is now
considered that the way this industry grows will have a significant
influence on a nation's socio-economic reforms, for example by
affecting economic growth, job creation and the quality of life of the
general public.
Second, since info-communications has a leading role to play in the
reforms as the key infrastructure of the economy and society, its role
must not in any way be confined to simply maintaining the status quo.
- The first info-communications revolution occurred internationally
with the privatization of national corporations and the introduction of
the principle of competition around 1985. Now, some ten years later,
the nations of the world are beginning to come to terms with a second
info-communications revolution, which is described later.
- Underling trends in the second info-communications revolution are
factors such as: (a) rapid technological innovation, (b) greater use of
multimedia, (c) globalization, and (d) increasing sophistication of the
needs of users.
- As already noted, Japan must carry out socio-economic reforms and
head towards the creation of a new economy and society. However, it
is impossible to bring about such socio-economic reforms without also
instituting info-communications reforms. Only by positioning info-
communications reforms in relation to overall socio-economic reforms
will the significance of info-communications reforms be understood.
2. Basic Viewpoints of the Study
What Japan needs to do now is to change the existing socio-economic
structures as we approach the 21st century.
The info-communications industry is expected to be a leader in the
21st century, and the second info-communications revolution, following
on from the first, which began with the privatization of NTT in 1985, is
an indispensable part of this transformation.
The undermentioned two points can be regarded as the basic focus of the second info-communications revolution:
(1) Increasing the benefits of info-communications for the nation and
users
The second info-communications revolution must make its major aim
the promotion of the interests of nation and users by realizing the
reduction of rates and the diversification of services.
(2) Activation of info-communications industry
The second info-communications revolution must bring about cost
reductions and diversification of services as a result of a dynamic
stimulation of the info-communications industry which supplies services.
3. Significance of Promoting Competition
(1) Promotion of competition and the interests of the nation and users
- Generally, a competitive environment promotes the interests of the
nation and users by quickly returning the benefits of technological
innovation to the consumer, while also reducing prices and bringing
about a diversification of services as a result of the competition
between companies and the new inventions they are thereby
stimulated to create.
- In the info-communications field as well, although there was a
monopoly system in the past, the existing market has recently
expanded owing to remarkable technological innovation and the
increased sophistication of user needs. Also, as the potential for
creating new businesses by integrating different types of businesses
increases, such as the convergence of communications and
broadcasting, it will become even more obvious that competition is
indispensable in the development of this field.
- Therefore, to create a more sophisticated and lower-cost industry
and to improve the lives of the general public through the
development of info-communications, competition should be
promoted in the future.
- Furthermore, as described later in 4. (5) World Policy Trends, the
promotion of competition in the info-communications field is the
current international trend.
(2) The creation of dynamism by multiple competitive entities
- To gain the full benefits of competition, as described above, it is
important to create a dynamic info-communications industry overall
by fostering competition among many competitors
- The potential for creating such dynamism will greatly expand in an
environment in which different types of businesses within the info-
communications field are integrated.
- It is therefore necessary for the government to create an
environment which will allow corporations to expand their business
flexibly and to encourage movement into new areas of business, while
also ensuring the establishment of conditions for fair and effective
competition.
(3) The forms of competition promoting policies
- In the past, monopolistic companies have dominated the info-
communications field worldwide.
Policies that promote competition in the info-communications field
can be broadly divided into "structural measures" and "non-structural
measures," depending on the way in which these monopoly holders
are dealt with.
- "Structural measures" attempt to directly change the structure of the
market, namely the management structure of the monopolistic
company. The restructuring of AT&T in the US in 1984 falls into this
category.
The term "non-structural measures" refers to measures other than
those described above. Namely, the promotion of new entries into the
market by new businesses by deregulation and the itemization and
disclosure of the accounts of monopolistic companies. These
measures also include the issuing of orders or arbitrations related to
allowing interconnections with competitors, as well as the regulation
to the monopolistic companies such as the establishment of basic rules
related to interconnection conditions.
- Taking into consideration "non-structural measures" (regulating
actions) alone, apart from "structural measures" (restructuring), will,
as shown in the evaluation of "Measures to be taken in accordance
with Article 2 of the Supplementary Provisions of the Nippon
Telegraph and Telephone Corporation Law" (so-called "Government
Measures") adopted to date (see Chapter Two), restrict the promotion
of competition.
Regulating the actions of monopolistic companies may require a
great deal of time and money because it is difficult for the regulator to
quickly understand the network costs of monopolistic companies and
the way in which internal transactions are conducted (so-called
existence of a dissymmetry of information).
- For example, if we look at the relationship between NTT and the
new common carriers (NCCs):
- Because the monopolistic local communications division (here
"local communications" means general intra-prefectural
communications) of NTT is integrated with its competitive long-
distance communications division (here "long-distance
communications" means general inter-prefectural communications),
NTT has no incentive to carry out interconnections with
competitive long-distance NCCs under fair conditions. Indeed,
some interconnection discussions have run into trouble and are
taking a great deal of time to resolve.
- *Note:
- NTT local division and NTT long-distance division networks are
connected at the 54 ZCs (Zone Centers) spread throughout Japan.
Communications within ZCs are referred to as "general intra-prefectural
communication" in this paper in the interests of simplicity and
convenience, because one ZC is established per prefecture (although 4
prefectures have more than one ZC.)
- Under the current structure, the possibility always exists for
cross-subsidization between the long-distance and local
communications division or for information abuse. NCCs have also
pointed out the problem of NTT's integrated running of its long-
distance and local communications businesses.
- It would be difficult to solve these problems of cross-subsidization
and information abuse by administrative regulations of company
actions only.
- On the other hand, if NTT's monopolistic division is separated from
its competitive division through structural measures:
- It is expected that interconnection conditions would become fair,
because there would be no reason for the monopolistic division to
discriminate between carriers which connect to its network.
- The problems of cross-subsidization and the abuse of information
would as a natural consequence be solved.
- If NTT's monopolistic division is divided by region:
- Monopolistic carriers' network costs (other carriers' costs of
interconnection) would become comparable among the companies
created through the restructuring, thus creating incentives for a
reduction of costs through indirect competition.
- Given that the companies created through the restructuring would
enter into the same markets, each carrier would have more
incentive to reduce costs through direct competition.
- Furthermore, the companies created through the restructuring
would compete with each other in the areas such as construction of
infrastructure, introduction of new services, and customer services.
As a result, each carrier would have incentives to compete
dynamically by comparing its performance with others.
- As above mentioned, non-structural measures have been
implemented to the date with regard to NTT in Japan. But the limits
of such measures have become evident in regard to such issues as
interconnection. In order to realize competition in a true sense, it is
necessary to study the implementation of structural measures in
conjunction with non-structural measures.
(4) The implementation of competition policies in broader areas
- Info-communications could be the key to changing the Japanese
economy and society in a profound way. Consequently, competitive
policies in this field should also be conducive to solving the important
issues which Japan is currently facing. These issues include dealing
with the globalization of the economy and society, reducing the
overconcentration of population, government and industry in Tokyo,
creating new businesses, and creating a lower cost structure economy
in Japan.
- Therefore, it is important to promote the development of policies
that encourage competition in a broad range of fields, such as those
shown below, rather than simply promoting domestic competition
among telecommunications carriers and broadcasters.
- Competition in overseas and global markets
- Competition in the development (computerization) among
regions within Japan
- Competition in devices and content
- Competition in research and development
- Competition in the procurement of communications equipment
used by businesses
(5) Harmony between the promotion of competition and the security of
public interests
- As described above, the promotion of competition would play a part
in furthering the interests of the nation as a whole, by quickly
returning the benefits of technological innovation to the users, by
reducing rates in general, and by diversifying services.
- On the other hand, info-communications is a lifeline for all nations
and an indispensable part of modern life.
- Consequently, the following items, which are in the public interest,
need to be given careful consideration to secure public interests
including cooperation among carriers and intervention by
administrative authorities in the development of competition policies.
- Securing universal services including welfare services
- Securing communications in emergencies such as disasters
4. Environmental Changes that should be Taken into Account
The info-communications sector is surrounded by environmental
changes such as technological innovation, greater use of multimedia and
globalization. These changes should be taken into account when we
promote a second info-communications revolution, which will in turn
create dynamism in the info-communications industry.
(1) Progress of technological innovation
- The progress and dissemination of innovative info-communications
technology, based on the key areas, "digitization," "expansion of
capacity," and "interactivity," is one of the major factors in making the
info-communications revolution possible.
- For example, a digitization technology progress will make it easy to
combine different types of information, such as text, audio and
images. This progress will include the integration and multifunction
expansion of information reception and transmission devices.
- With the development of large capacity systems, such as fiber-optic
networks, the relative importance of images namely moving picture
information within communications will significantly increase.
- The interactivity will make new types of many-to-many
communications possible. These differ from the major conventional
communication methods of one-to-one telephone or one-to-many
broadcasting. For example, personal computer communications
makes many-to-many communications possible, in which anyone can
freely transmit their impressions, opinions, or questions in response to
information sent from a number of people.
(2) Convergence of services
- Convergence of telecommunications and broadcasting
As networks have become digitized and increased-capacity, the
shared use of telecommunications and broadcasting transmission lines
and new services located in the middle ground between
telecommunications and broadcasting has emerged. Examples are:
communications using cable television (CATV), satellite broadcasting
using communications satellites and electronic notice boards using
personal computer communications.
- Links between infrastructure and contents
With the installation of such infrastructure as fiber optics that easily
distribute content, the development of new businesses becomes
possible as links rapidly develop between the conventionally
independent content industries and the info-communications industry
that maintains infrastructure.
(3) Globalization
- As social and economic activities become increasingly globalized,
so too does the info-communications market.
For example attention is now being focused on the high growth
economies, found in Asia as potential markets.
- Telecommunications carriers in a number of nations are attempting
to build global alliances, transcending national borders, to respond to
the increasing global needs, of multinational corporations wishing to
provide services.
- The development of such mobile telecommunications technology as
low earth orbit satellite (LEO) communications technology has made
possible the realization of fee structures that are not related to distance
and services in which the user is not aware of locations or national
borders.
(4) Economies of speed
- As the pace of technological innovation speeds up towards the
advanced info-communications society, it will become increasingly
important for multiple competitors to have the ability to respond
flexibly and swiftly to the market, based on economies of speed,
which will become the source of companies' competitiveness.
- For example, the fact that US venture companies are actively
engaged in the multimedia industry is an indication of the importance
of the economies of speed.
Also, the decision to break up AT&T again can be seen as being
based on the management strategy of improving one's own
competitiveness by creating more functional and efficient
management entities focused on each market. This decision was taken
in response to the Telecommunications Act of 1996 aimed at
promoting further competition.
- In this age of reform, as the pace of change in the environment
surrounding business becomes more rapid, dynamic and flexible
management, based on prompt and flawlessly accurate decision
making, and economies of speed are becoming increasingly important
in the exercise of international competitiveness and to accurately
reflect user needs.
(5) World policy trends
- In the United States, the aim has been to promote competition with
the break up of AT&T in 1984. However, with the realization of the
Telecommunications Act of 1996, it became possible for telephone
and CATV, and long-distance communications and local
communications, which were previously independent spheres of
business, to enter each others' area of business. Also, as the US enters
the multimedia age, new policies are being formulated to further
promote competition.
- In the UK, the conventional duopolistic policy was abolished
except for international telecommunications in 1991 and policies, such
as the introduction of CATV telephones, were formulated to promote
competition. A general prohibition of anti-competitive behavior by
British Telecom (BT) is now being considered.
- In continental Europe also, the conventional communications
infrastructure operates under a monopoly system, and will change to a
competitive system by January 1998. The aim is to develop the info-
communications industry.
- At the G7 Ministerial Conference on the information society in
Brussels in February 1995, a decision was reached to "promote
dynamic competition." This decision was based on discussions which
concluded that it was necessary to avoid protectionism and anti-
competitive actions and to avoid limiting competition by misusing
dominant status.
- In Asia and Latin America, as well as in some other areas, progress
is being made and discussions are being held regarding privatization
of carriers and the introduction of competitive principles.
- In this way, policy trends to promote info-communications reforms,
via the introduction or enhancement of competition, are becoming
global.