Contents

Establishment Section

Communications Usage Trend Survey (Establishments) Outline

1. Purpose of the Survey
To understand the actual status of postal services, telecommunications, and broadcast services usage, their trends, and the relationship between types of media as a foundation for administration policies of Ministry of Posts and Telecommunications.
2. Method of the Survey
A survey (the 9th) targeting establishments was performed as an approved survey under the Statistical Reports Regulation Law. The execution of this survey, from sampling to tabulating, was subcontracted to the New Information Center (corporation).
3. Survey Summary
(1) Scope
Nationwide

(2) Industries
Industries targeted were taken from the Standard Industrial Classification for Japan excluding 46 (Postal service) and 47 (Telecommunications). However, these categories were integrated into 13 categories as listed below.

Standard Industrial Classification for Japan Composition of categories used in this survey
A Agriculture 1. Agriculture-Forestry-Fisheries
B Forestry  
C Fisheries  
D Mining 2 Mining
E Construction 3 Construction
F Manufacturing 4 Manufacturing
G Electric, Gas, Heat Supply and Water 5 Electric, Gas, Heat Supply and Water
H Transportation and Communications(exclude Medium Group, 46 Postal service and 47 Telecommunications) 6 Transportation
   
I Wholesale and Retail Trade, Eating and Drinking Places 7 Wholesale and Retail
(Medium Groups 60 General eating and drinking places,61 Other eating and drinking places) 8 Eating and Drinking Places
J Finance and Insurance 9 Finance
(Medium Group 69 Insurance) 10 Insurance
K Real estate 11 Real estate
L Services 12 Services
M Government 13 Government

(3) Target establishments
Establishments related to those industries listed in (2) above that have 5 or more regular employees.

(4) Selection method
Random sampling

(5) Sample size
5,600

(6) Name list used
List of establishment names listed in the "1996 Establishment and Enterprise Census (Management and Coordination Agency)", Basic Kanji list tape by private establishment and Basic Kanji list tape by national and local public entity.

(7) Sampling method
Systematic sampling by industry stratified by enployees size

(8) Method of the Survey
Mail Survey

(9) Period of the Survey
November 20th to November 30th, 1998
4. Number of effective responses (rate)
4,010 (71.6%) {previous: 4,352 (77.7%)}
 

5 to 29
employees

30 to 99
employees

100 or more
employees

total

Agriculture-Forestry-Fisheries

132

112

72

316

Mining

141

129

16

286

Construction

121

111

95

327

Manufacturing

113

108

114

335

Electric, Gas, Heat Supply and Water

112

109

87

308

Transportation

85

91

102

278

Wholesale and Retail Trade

107

96

90

293

Eating and Drinking Places

88

88

104

280

Finance

144

94

109

347

Insurance

105

83

124

312

Real estate

128

96

91

315

Services

103

91

87

281

Government

127

109

96

332

Total

1,506

1,317

1,187

4,010

5. Points to keep in mind regarding the tabulation results
(1) Regarding weighting
In order to collect a sample that allows sufficient analysis of each type of industry, a systematic sampling by industry stratified by employees size was carried out. However, if an analysis were done on these results as is, the trends of industry types (scale) with a smaller distribution ratio would be reflected more strongly than they merit. Therefore, in this report a weight value was calculated as a standard for all the data to make it agree with the population, and analysis was then done on these adjusted results.
The weighted values are as follows:
 

5 to 29
employees

30 to 99
employees

100 or more
employees

Adjusted
collection
results

Agriculture-Forestry-Fisheries

0.13845

0.02008

0.00354

21

Mining

0.03721

0.00411

0.00444

6

Construction

3.61131

0.38527

0.06092

486

Manufacturing

4.37925

0.97879

0.30843

636

Electric, Gas, Heat Supply and Water

0.09382

0.02953

0.01922

15

Transportation

1.51021

0.48598

0.10224

183

Wholesale and Retail Trade

8.98647

1.04197

0.19307

1079

Eating and Drinking Places

3.13554

0.27954

0.00723

301

Finance

0.50163

0.13608

0.02030

87

Insurance

0.33091

0.13359

0.01517

48

Real estate

0.30717

0.03506

0.00881

43

Services

8.45233

1.60628

0.40725

1052

Government

0.24985

0.12346

0.07968

53

(2) Regarding calculation
Because the calculations stated in the tabulation were rounded to fit, they may not total to 100.
In these figures "N" represents the number of establishments adjusted using the weight value.



Ministry of Posts and Telecommunications (1998)

Communications Usage Trend Survey Questionnaire
(Establishments)

In filling out this survey, please pay attention to the following points.
  1. Please complete this survey as of November 1, 1998.
  2. Please return completed surveys (or make inquiries) to:
    New Information Center, Inc.
    Ebisu IS building 1-13-6 Ebisu Shibuya ward, Tokyo 150-0013
    Tel: 03(3473)5231, Fax: 03(3473)5353
  3. This survey is being conducted by the above survey company for the Ministry of Posts and Telecommunications.

(Place name/address sticker here) Department  
  Person  
  Telephone  

Question 1 - Regarding postal service usage

(1) In your establishment, has the number of pieces sent out by mail increased over last year?
Or has it decreased. Please circle the appropriate number.

  1. Increased
  2. No change
  3. Decreased
  4. Not sure

(2) Has your establishment sent out letters or packages to any domestic location by postal service in the month of October 1998 ? Is so, please fill in the number of pieces of each type sent.

  1. Letters        (pieces)
  2. Postcards        (pieces)
  3. Parcel post        (pieces)
  4. Private courier        (pieces)

(3) Does your establishment contract a mail preparation service to do mail processing (including Direct mail)? Please circle the appropriate number.

  1. Contracted
  2. Processed by internal mail department
  3. Each establishment does their own

(4) Has your company sent information or small packages overseas? And if so, what method was used? Please circle all answers that apply.

  1. Postal Service
  2. EMS (Express Mail Service)
  3. Letax
  4. Parcel post
  5. Private courier
  6. Telephone
  7. Fax
  8. Internet
  9. Other means
  10. Did not use any

Question 2 - Regarding Direct mail usage

(1) Does your establishment send out Direct mail (DM)? Please circle the appropriate number.
Further, "this fiscal year" means April 1998 to March 1999, and "last fiscal year" means April 1997 to March 1998.

  1. Have been sending DM since last fiscal year or before
  2. Have been sending DM since this fiscal year
  3. Had been sending but are no longer sending
  4. Have never sent out DM but intend to in the future
  5. Have never sent out DM and are not planning to in the future

(2) If you circled 1 in question number 1, how many times did you send DM last fiscal year?
Also, how many pieces average was sent in each mailing? Please enter those numbers in the boxes provided.

Number of mailings        (times)            Number of pieces average per mailing        (pieces)

(3) If you circled 1 in question number 1, in the DM sent in the last fiscal year, which did you send more of, letters or postcards? Please circle the appropriate number.

  1. All letters
  2. Mostly letters
  3. About equal numbers of letters and postcards
  4. Mostly postcards
  5. All postcards
  6. Not sure

(4) If you circled 1 in question number 1, does your establishment intend to send out more pieces by DM this fiscal year than last fiscal year? Please circle the appropriate number.

  1. Intend to send more
  2. About the same
  3. Intend to send less
  4. Not sure

Question 3 - Regarding the ownership of info-communications equipment
Does your establishment own any of the machines listed from 1 to 8 below? Please circle the appropriate number for each item. Also indicate how many of each type of equipment the establishment owns.
Please include rented or leased machines.

1 Cellular phone

1. Yes, we have at least one     Qty owned          
2. No we don't own one, but have a firm plan to own one
3. No, we don't own one, but would like to
4. No we don't own one, and we have no plan to

2 PHS (Personal Handyphone System)
1. Yes, we have at least one     Qty owned          
2. No we don't own one, but have a firm plan to own one
3. No, we don't own one, but would like to
4. No we don't own one, and we have no plan to

3 Car phone
1. Yes, we have at least one     Qty owned          
2. No we don't own one, but have a firm plan to own one
3. No, we don't own one, but would like to
4. No we don't own one, and we have no plan to

4 Pager
1. Yes, we have at least one     Qty owned          
2. No we don't own one, but have a firm plan to own one
3. No, we don't own one, but would like to
4. No we don't own one, and we have no plan to

5 Facsimile
1. Yes, we have at least one     Qty owned          
2. No we don't own one, but have a firm plan to own one
3. No, we don't own one, but would like to
4. No we don't own one, and we have no plan to

6 Word processor
1. Yes, we have at least one     Qty owned          
2. No we don't own one, but have a firm plan to own one
3. No, we don't own one, but would like to
4. No we don't own one, and we have no plan to

7 Personal Computer
1. Yes, we have at least one     Qty owned          
2. No we don't own one, but have a firm plan to own one
3. No, we don't own one, but would like to
4. No we don't own one, and we have no plan to

8 PDA (Personal Digital Assistants)
1. Yes, we have at least one     Qty owned          
2. No we don't own one, but have a firm plan to own one
3. No, we don't own one, but would like to
4. No we don't own one, and we have no plan to
(*) PDA is a small-scale personal computer. They range from day-planner size (14.8 cm X 21 cm) to notebook size (21 cm X 29 cm). They contain scheduling, address, memo, and other personal information management software and, through a cellular phone or PHS can send e-mail, access the Internet, or remote access a company LAN.

If you circled 1. in item 8, are you using it as a communications terminal to send and receive data and e-mail?
  1. Yes,all terminals
  2. Some terminals
  3. No

Question 4 - Regarding communications media
What communications media does your establishment use in connection with the operations listed in 1 to 8 below? Please circle the appropriate number for each type of operation.

  Postal
Service
Tele-
phone
Fac-
simile
Home
page
E-mail Other
1 Introduce sales items and products - promotion

1

2

3

4

5

6

2 Supply information on a regular basis

1

2

3

4

5

6

3 Notification of bills or detailed statements

1

2

3

 

5

6

4Sending documentation (receipts)

1

 

3

 

5

6

5 Company information, recruit staff

1

2

3

4

5

6

6 Receiving opinions and subscriptions

1

2

3

4

5

6

7 Receiving applications and reports

1

2

3

4

5

6

8 Conduct surveys

1

2

3

4

5

6


Question 5 - Regarding use of online services and the Internet

(1) Does your establishment use an online service? Please circle the appropriate number.

  1. Using
  2. Not using but have definite plans to use in the future
  3. Not using but would like to use
  4. Not using and have no plan to use

(2) Does your establishment use the Internet? Please circle the appropriate number.

  1. Using
  2. Not using but have definite plans to use in the future
  3. Not using but would like to use
  4. Not using and have no plan to use

If you circled 1. in (2) above, how does your establishment access the Internet?. Please circle all answers that apply.
  1. Via an online service Internet access
  2. Type 1 carrier's Internet access service (OCN, ODN, DION, Sirius)
  3. Cable television operator's Internet access service
  4. Other provider's (ISP's) Internet access.
(Multiple answers are acceptable)

What configuration does your establishment use for its Internet access? Please circle the appropriate number.
  1. Dial-up (phone)
  2. Dial-up (ISDN)
  3. Leased line (64kb/s)
  4. Leased line (128kb/s)
  5. Leased line (198 to 384kb/s)
  6. Leased line (512kb/s or higher)

(Question 5 (3) - (4) are only for establishments that use online services or the Internet)
(3) How many terminals at your establishment can access online services or the Internet?
Please enter a number.

Number of terminals that have access        (terminals)

(4) What does your establishment use online services or the Internet for? Please circle all answers that apply.

  1. Internal and External company contacts and communications
  2. External database access and information research, acquisition
  3. Supply information and advertise via a website
  4. Share information exchange data with related companies
  5. Acquire freeware and other software
  6. Marketing research
  7. Participate in quizzes and contests
  8. Provide online shopping
  9. Payment and transfer of electronic funds (e-money)
  10. User/product support
  11. Internet telephone
  12. Other purposes
(Multiple answers are acceptable)

Question 6 - Regarding ISDN line
Does your establishment use an ISDN line? Please circle the appropriate number.
  1. Using
  2. Not using but have definite plans to use in the future
  3. Not using but would like to use
  4. Not using and have no plan to use

Question 7 - Regarding communication service costs

(1) For each of the services listed in 1 to 5 below, how much did your establishment pay in total for each in the month of October 1998 ? Please enter a number in units of 1,000 yen. Additionally, if the amount paid was less than 1,000 yen when rounded to the nearest 1,000 or if nothing was paid, please enter zero.
However, because of changes in NTT's billing periods, the amount billed for October will differ from the usual month. Please use September's bill for answering number 3. Telephone fee.

1 Postal fees... Include express delivery charges and registered mail charges as well as letters, postcards, and parcel post charges.

(Thousand-yen)

2 Private courier fees ... Private courier, motorcycle messenger fees.

(Thousand-yen)

3 Telephone charges... basic monthly charge and call fees total.
(Note: please answer for September 1998)

(Thousand-yen)

4 Mobile communications charges ... cellular phone, car phone, PHS (Personal Handyphone System) basic charges and call charges total and pager usage fee (do not include sign-up fees or the cost of the equipment itself). If you pay these on a yearly basis on several months in one bill, please calculate the average monthly cost.

(Thousand-yen)

5 Online service and Internet access charges... basic monthly service charges. Do NOT include call charges.

(Thousand-yen)

(2) For the international communication services listed in 1 to 3 below, how much did your establishment spend on each for the month of October 1998 ? Additionally, if the amount paid was less than 1,000 yen when rounded to the nearest 1,000 or if nothing was paid, please enter zero.

1 International postage... letters, postcards, parcel posts, express delivery, registered mail charges are all included.

(Thousand-yen)

2 International Private courier... domestic or foreign operated international Private courier charges.

(Thousand-yen)

3 International telephone... international telephone call charges.

(Thousand-yen)

Lastly, regarding your establishment profile
  1. What are your approximate annual sales (*)? Please enter your answer in units of one million yen.

    (Million-yen)

    (*) Note: Please enter annual sales for fiscal 1997 (April 1997 to March 1998), do not include non-business related revenues. If data doesn't exist for this period, please use the accounting period that most closely approximates this period.

  2. Did annual sales rise compared with the previous year? Did they decrease? Please circle the appropriate number.
    If your establishment had no sales revenue, please circle number 4.
    1. Increased
    2. About the same
    3. Decreased
    4. Does not apply




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