July 20, 2021 Appeal for Exhibitors and Participating Companies at SET eXPerience 2021, Latin America’s World-class Broadcast Equipment Exhibition

The Ministry of Internal Affairs and Communications (MIC) will open the Japan Pavilion at the SET eXPerience 2021, an online event organized by the Brazil TV Broadcasting Technology Association (SET), to promote Japan’s ICT technologies, including advanced digital terrestrial broadcasting technology.
In this connection, MIC makes an appeal for companies that wish to exhibit in the pavilion.

In recent years, Latin American countries have increased their presence against the backdrop of steady economic growth. They have become essential partners in the international community that shares fundamental values, such as democracy and market economy, with Japan.
In 2006, the Federal Republic of Brazil became the first overseas country that adopted the Integrated Services Digital Broadcasting-Terrestrial (ISDB-T) system (the Japanese digital terrestrial system). Since then, Japan and Brazil have been under active cooperation, mainly in the broadcasting field, including the migration of Brazil’s conventional television to digital terrestrial television broadcasting. Japan and Brazil signed the Memorandum of Cooperation for Promotion of Investment and Economic Cooperation in the Infrastructure Sector between Japan and the Federal Republic of Brazil in October 2016, when Brazil’s then-President Michel Temer visited Japan. Furthermore, the Ministry of Internal Affairs and Communications of Japan and the Ministry of Science, Technology, Innovation and Communications of the Federal Republic of Brazil signed the Memorandum of Cooperation in the Fields of Digital Terrestrial Television Broadcasting and Information and Communications Technology in August 2018. Under these memoranda and other agreements, the scope of cooperation between the two countries has expanded to digital terrestrial television broadcasting and the entire field of information and communications technology (ICT) in recent years.
Against this background, MIC has decided to open the Japan Pavilion at the SET eXPerience 2021, which opened online on May 26 and will continue until December 9, 2021, to promote Japan’s advanced digital terrestrial broadcasting and solutions in the ICT field.
MIC is also looking for Japanese companies that wish to exhibit in the pavilion.

1. Event summary

• 1.
  Name: SET eXPerience 2021
• 2.
  Exhibition schedule: Late in August through Thursday, December 9, 2021
• 3.
  Venue: Online
• 4.

  Contents to be exhibited at the Japan Pavilion

  • 1.
    Advanced technology for digital terrestrial broadcasting and broadcasting-related equipment in general
  • 2.
    Solutions related to the latest ICT technologies (e.g., those related to fiber optics, smart cities, ICT-enabled healthcare, ICT digital divide)

  • *
    For more information about the event, check the organizer’s website

  https://setexperience.org.br/

2. Application method

Companies and organizations interested in exhibiting at this pavilion are requested to contact the Latin American Section, International Economic Affairs Division, Global Strategy Bureau (see the contact information below) by Tuesday, July 27. Include the following information: (1) The company name, name of the person in charge, and contact information, (2) Details of the exhibit, introduction of the exhibited equipment, and promotional video; and (3) Requests, if any.

3. Remarks

As this year’s exhibition will be held online, exhibitors and their products will be introduced on the website. MIC will inform the exhibitors of details on the method of the exhibition at a later date. In the case of a large number of applicants, selection will be made after considering the purpose and balance of the exhibition.