March 23, 2026 Appeal for Exhibiters and Participating at “SET EXPO 2026” (Brazil), Latin America’s World-Class media and entertainment technology and business event.

The Ministry of Internal Affairs and Communications has decided to open a "Japan Pavilion" at "SET EXPO 2026," an exhibition hosted by the Brazilian Society of Television Engineers (SET * ) in the Federative Republic of Brazil, to promote Japan's cutting-edge communications, broadcasting, media, and entertainment-related technologies. In this connection, MIC is also recruiting companies interested in exhibiting within the pavilion.

※ Sociedade Brasileira de Engenharia de Televisão

　In recent years, Latin American countries have increased their presence against the backdrop of steady economic growth. They have become essential partners in the international community that shares fundamental values, such as democracy and market economy, with Japan.

　Especially, after the Federative Republic of Brazil (hereinafter referred to as Brazil) has become the first overseas country that adopted the Integrated Services Digital Broadcasting-Terrestrial (ISDB-T) system (the Japanese digital terrestrial system) since 2006, Japan and Brazil have been under active cooperation, mainly in the broadcasting field. Last March, by seizing the opportunity presented by the 130th milestone anniversary of the establishment of diplomatic relations between Japan and Brazil, MIC and the Brazilian Ministry of Communications signed a memorandum of understanding to further deepen cooperation in the ICT field.

　In Brazil, in August 2025, the executive order was signed to establish technical standards on "TV3.0," a next-generation broadcasting project aiming to integrate broadcasting and the Internet, and expectations for Japanese technology have been expressed by the Ministry of Communications of Brazil and broadcasting officials toward the practical application of "TV3.0."

　Against this background, MIC has decided to open "Japan Pavilion" at "SET EXPO 2026" to be held in August of this year, in order to widely promote Japan's cutting-edge communications, broadcasting, media, and entertainment-related technologies to the "TV3.0" market, which is expected to become more active in Brazil, and to support Japanese companies' entry into the Brazilian market.

　Therefore, MIC is looking for Japanese companies that wish to exhibit in Japan Pavilion.

　This exhibition is aimed at all those involved in the technology market and the media and entertainment industry. MIC encourages Japanese companies in related industries to take advantage of this opportunity to promote their products and technologies overseas.

1　Event Summary

• （1）Name：SET EXPO 2026
• （2）Exhibition schedule：From August 17, Monday to August 20, 2026, Thursday (4 days)
• （3）Venue：”DISTRITO ANHEMBI”, São Paulo city, Brazil
• （4）Contents to be exhibited at “Japan Pavilion”：Japan’s cutting-edge broadcasting technologies, and broadcasting-related equipment in general.
  ※For more information about the event, check the organizer’s website.
  　https://www.set.org.br/events/setexpo/?lang=en

2　Application Method

　Companies and organizations interested in exhibiting at this pavilion are requested to contact the Latin American Section, International Economic Affairs Division, Global Strategy Bureau (see the contact information below) by April 13, Monday, including the following (1) to (3):

• （1）The company name, name of the person in charge, and contact information,
• （2）Description, and the image of the exhibitions and the exhibited equipment. Please note that the area will be approximately 10m² per; however, this may change depending on the number of applicants; and
• （3）Other requests, if any.

＜Remarks＞

• If requested by participants, we will consider taking advantage of this opportunity for exchange and business matching with the Brazilian government and companies.
• IParticipants will meet and disperse at the exhibition venue. Travel expenses, accommodation expenses, food expenses, transportation expenses, equipment transport expenses, etc. will be borne by the participants.
• IMIC will provide the exhibition space and minimal structures such as display stands and signs. Details on how to exhibit will be provided by the Ministry of Internal Affairs and Communications at a later date. In the case of a large number of applicants, selection will be made after considering the purpose and balance of the exhibition.